Article Marketing

What Is Article Marketing?

Article marketing, in a nutshell, is creating written content and then sharing that content on the web on various sites.  The written content will have a link back to your site at the end of it.

Now a days there is usually a discussion of whether article marketing still works or if it’s just a thing of the past.  This is where people usually are divided and it’s a result of the two different methods people use in article marketing.

Automated Article Marketing

In past years people would write one article.  They would then use what were called “article spinners” to create multiple versions of the same articles.  The article spinners were software programs that would replace words that you selected with synonyms that you also selected.  They were even capable of replacing entire sentences.

What was the purpose of all that spinning?

People want to get their content at the top of the search engines.  What used to be one of the ranking factors was how many links you had going to your site from sites of similar content.  In their efforts, to get ranked to the top people figured it would be easier to rework an existing article than it would be to write an entire new article.

After a while Google caught on to what people were doing and started deranking sites that were doing these types of activities.  It’s pretty easy to see why Google did this.  When you are looking for information would you want 10 different versions of the same article, that says exactly the same thing only using different words showing up in your search results?  Chances are you wouldn’t like that.

If this happened continually then you might change search engines which is what Google doesn’t want to happen.  If they lose their searchers they lose a big part of their business.  As a result, they made appropriate changes to their algorithm and people saw their 1st page rankings plummet.

When people say article marketing doesn’t work any more they are usually talking about this automated form of “article marketing”.  It might be more appropriately called “spamming the internet”.

Traditional Article Marketing

There still is a form of article marketing that works and that is writing unique content.  Unique content will always beat out everything else.  Content no matter if it’s an article, video, blog post is what makes the internet go.  Without content, the internet wouldn’t have a purpose and would be extremely boring.

To do this you write all your content yourself and every piece of content you post online you make sure it is unique.  You can hire other people to write the content for you, but in the end you need to make sure they are writing unique content for you other wise you are wasting your time and/or money.

Unfortunately, people try to do the least amount of work possible to make money.  They try to automate things and cut corners to save time.  I’m all about working smarter and not harder, but you can’t cut corners on your content.  If you cut corners on your content then it’s going to come back to bite you in the butt.

If you stick to article marketing in its purest form you’ll be fine and your articles will get ranked.  I’m not saying every article will get ranked, you will have to be picky about what keywords you target at first but if you write consistently you’ll start getting traffic to your websites.

How To Do Article Marketing

Write The Article

This is relatively simple.  First, you pick something you want to write about.  Then you write the article.  Typically you will want the article to be at least 500 words in length.  A lot of people will say if you have a 1,000 word article break up into two articles.  I somewhat disagree with that statement.

I started thinking about what articles I enjoyed reading the most.  The articles that I found most useful were the articles that took me a good 20-30 minutes to read.  A lot of these articles were probably at least 1500 words in length.  500 words isn’t a whole lot of words to expess or explain a lot of content.  Usually it’s only enough words to give an overview on a subject.

I’m not saying every article has to be 1500 words.  I would say write until you have said what you wanted to say in that article.  Your readers will appreciate it for you.  There is one small caveat.  If you do write long articles you do run the risk of losing your readers, if they find your content uninteresting or boring.  However you shouldn’t worry about that at the beginning.  Just worry about writing consistently and nothing else.

Posting The Articles Online

There are many different websites online whose sole function is to serve as a repository for articles.  You can post your articles on their websites.  This is beneficial to both you and the other website commonly known as “article directories”.

You benefit from it because your content has a strong chance of being ranked in the search engines.  If you start a brand new website it’s going to be take a little bit of time and content before the search engines start ranking your content.  At the very worst they might not rank at all.  Article directories on the other hand, gets their content indexed and ranked a lot faster than a brand new website.  Furthermore, often times these article directories have a large reader base.  You’ll get traffic just from people who go to the website to read your article.

Whether the people found your article through the search engines or just browsing the article directory if they find it useful they might just click on your link and visit your website.  This is another added benefit for you.

The article directories benefit because they get fresh, unique content added to their website.  Usually, they will run advertisements on their website to make money.  Some of these article directories will even do revenue sharing with you.  They’ll give you a portion of the money they make off of advertising, since it’s your content that is helping them make the money.

Some places where you can post articles online are:

Linking Articles To Pages On Your Site

As I mentioned earlier the sites will allow you to either place links in your content back to your site or they will provide an author bio box to place links in.  On your website you will want to have a page or post that is related to the content that is in your article.

When I first started out I was linking 500 word articles to 500 word pages on my websites.  One day I thought about this and decided that if I made my articles on my website a little broader in scope it would give the readers who just read one of my articles a little bit more to read about.  It would also give me more ideas to write articles on.  If you go super narrow on your keyword selection, there are only so many ways you can write an article on a narrowly focused topic and have it still be relevant.


I realize this has been kind of broad and I haven’t given you a whole lot of specific instructions.  Below are links which will give you specific advice on various aspects of article marketing.

Take care!


Articles on Article Marketing 😉

Questions?  Comments?  Leave them below and I’ll be sure to get back to you. 🙂

4 comments… add one
  • Emma Fellini Feb 28, 2013 @ 2:36

    Hi Thomas, maybe you haven´t given much instructions but your introduction to article marketing has added a new tool to consider for my marketing strategies and also for my expression. Since writing is such a big part of webcreation.
    I am still at an early stage and I don´t know if there is a point yet to write articles for directories, but I will do it hopefully soon. And I will come back and check for those more specific instructions.

    • Thomas Feb 28, 2013 @ 5:16

      Hi Emma,

      Thank you for your comment. 🙂 I wish I had started writing consistently when I first was introduced to internet marketing. I was introduced to internet marketing through pay per click and tried to get by with direct linking and not creating content.

      Looking back now, I realize if I had just made one blog post a week or written one article a week I’d be a lot closer to reaching my goals than I am now.

      Wish you the best with your sites and writing,


  • John Feb 28, 2013 @ 21:07

    I enjoyed your article and it is interesting how article marketing has changed over the years. I have always struggled with coming up with ideas and writing and the point you made about making your content articles a bit broader is worth contemplating. Thanks.

    • Thomas Mar 3, 2013 @ 23:41

      Hi John,

      Thank you for your comment. 🙂 I also find that a lot of my ideas for writing content come to me when I’m away from the computer. I’ll just write it down on a piece of paper or my note in my phone. Then when I get home I have plenty of new ideas to write about.

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